Wednesday, November 14, 2007

The Scourge of Arial

This is old news, but it's worth revisiting. The Scourge of Arial:
Despite its pervasiveness, a professional designer would rarely—at least for the moment—specify Arial. To professional designers, Arial is looked down on as a not-very-faithful imitation of a typeface that is no longer fashionable. It has what you might call a "low-end stigma." The few cases that I have heard of where a designer has intentionally used Arial were because the client insisted on it.

Why am I quoting this now? That'll be because a recently rebranded local institution's marketing department has just specified Arial for all its output, on PC at least. Go figure.

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