Saturday, March 29, 2008

You only notice great UI when it's not there

Good article on the iPhone from The Times:
However, the shocking surprise is the web browser. The iPhone’s browser allows you magically to expand and shrink the pages you’re looking at with that funky iPhone touch interface. This is a really big deal. You can do this on photos of course, but no one, except Harrison Ford in Blade Runner, really needs to zoom in on photo details that often, although it’s a fun gimmick to demo to mates. You need to do it on web pages all the time when you’re peering at a small screen, and it’s brilliantly effective.

Actually, it's become a big deal for me in viewing photos too. My seven-year-old is always zooming in and out on the iPod touch to get a better view of people in pictures. A friend was showing me some photos on her Nokia N95 a couple of weeks ago, and I automatically tried to stretch the photo to get a better view before remembering that not all photo viewers work like that. It's remarkable that after about 6 months of owning the iPod touch this gesture has become hard-wired into my brain, and testament to how natural it is in the first place.

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1 comment:

Pete Ashton said...

I have to admit, when using my "old" iPod (which isn't that old really but looks it now - damn you Apple) I keep trying to scroll using my fingers. The iPhone interface really is too intuitive...