Marketing as Disease

I've had fights at work over this same thing: Viral Marketing is bullsh*t. Adoptive Marketing isn’t.

I hated the word “viral” the very first time I heard it in the mid 1990s, probably because it made Marketing sound like we were spreading a disease other people had no choice but to spread, too. At the time, the whole “viral marketing” thing got people excited because it used the Internet to cheaply spread crap like Burger King videos or Hotmail invitations. Dance monkeys, dance.

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