This is why we don't believe you when you say that you didn't really want to take the iPhone:
Of the four 'pluses' that Fortune lists for AT&T, this is the most interesting I think:
About 40% of the iPhone activations this quarter were new AT&T customers, either buying their first cellphone or switching from another carrier.
Those first-time customers are the key to this game. The phone business has been all about churn, but most of those whose first experience is on an iPhone are simply not going to switch easily to something else. Content providers take note too: Once they've learned to expect the kind of things they get on an iPhone, they're not going to accept the kind of crap you dish out elsewhere.