Saturday, July 21, 2007

How Sony might have been Apple

At The Register, but courtesy of the much more insightful Faultline, prepare to be amazed at just how much Sony have futzed up their redesign and rebranding of Grouper Read too about how it might have worked:
How about a website that gives away all 8,000 Sony films, but which has a DRM that we shall call Sony Only, that works with only Sony Bravia TVs, Vaio PCs, PS3s and PSPs? How can there be anything wrong with that strategy, using content to sell hardware, a trick that has driven Apple's valuation to $120bn while Sony, a far larger company by revenues, sits with a lowly $52bn. Oh yes, Sony is in fact six or so interconnected businesses, and they will never agree to that.

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