Thursday, August 9, 2007

Does this surprise anyone?

How Apple's small things influence their big things - (37signals):
Take a look at the back of the iPhone. It’s silver on top, black on the bottom. Then take a look at the new iMac. It’s is black on top, silver on the bottom.

When the iMac G5 launched the design reference was the widescreen iPod: With all of the effort around the iPhone it was inevitable that the new iMac would reflect the industrial design aesthetic of Apple's latest showcase handheld to some extent. What's more surprising, but smart as hell, is how the new iMac bridges the consumer/pro divide in a completely natural way via its aesthetics. Apple is saying to Mac Pro users "This is what computers are meant to be like. You know you want one." And they're right.

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