Web video: We all won

The addition of H.264 to Flash is more important than it might sound. Adobe EngineerTinic Uro gives all the details, but this might convey just how big this is:

Will it be possible to place H.264 streams into the traditional FLV file structure? It will, but we strongly encourage everyone to embrace the new standard file format. There are functional limits with the FLV structure when streaming H.264 which we could not overcome without a redesign of the file format.

Say it again: .FLV is dead, and this might just be the knife in the heart for proprietary Windows Media formats too. Time will tell.

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