Saturday, June 23, 2007

How do you squeeze extra column inches out of a single product release?

How did Apple make the iPhone's battery last longer? - By David Sessions - Slate Magazine:
Apple announced on Monday that its much-anticipated iPhone will offer eight hours of talk time rather than the previously announced five. On Wednesday, Jack Shafer mocked journalists for lavishing attention on this tiny morsel of news. Even so, that clever bit of Apple PR got Explainer wondering: How do you make a battery last longer?

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