Someone finally gets the Apple TV.

Shockingly, going by their record of late, it's in an article on The Register, though it's sourced from Rethink Research:

By the end of the summer it will be pretty clear what was in the mind of Steve Jobs all those months ago when the collision with the studios made him rethink his vision for an Apple digital video future, but already it is starting to take shape, and the image is both ominous for operators and rival TV technologies and threatens to be more far reaching than outsiders ever imagined.

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